The flower of Djerba

“ Doing what you love is freedom. Loving what you do is happiness.”

Djerba means freedom. Freedom to choose a message that represents us, the symbol of an island immersed in myth, which finds its maximum expression in the Odyssey: the story of a man who built himself on the adventures he chose to live, one by one, down to the last nuance.

An island where you can forget the past, the worries, the anxiety of routine, the fatigue and the problems. The flower of Djerba was the door to the future, a world where falling into oblivion meant immersing yourself in clear waters, populated by dreams and hopes, mythical landscapes, endless dunes of white and immense beaches.

Djerba means freedom. Djerba means forgetting oneself.

The Island where Ulysses forgot himself, eating a simple flower.

A flower that sparkles in the dark: the symbol of the brand is linked to the ancient mythology of the people who walked that magical and treasure-rich land, and who with the magic of a flower managed to renew themselves and their future, free from the chains of the past.

The symbol that recurs, repetitively and ritually, in the collections, takes up the ancient Greek legends that saw the Hero who traveled the world give in to oblivion: for the man who is always ready for adventure, who carries with him the possibility of continually reinventing himself, the Djerba flower symbolizes the spirit of freedom.

The collections are the fruit of this history, of this inspiration, of these ancient origins. Be free to be whoever you want. Not to be subject to the rules of the past, of