“Doing what you love is freedom. "To love what you do is to be happy."
Gerba means freedom. Freedom to choose a message that represents us, the symbol of an island immersed in myth, which finds its maximum expression in the Odyssey: the story of a man who has built himself on the adventures he has chosen to live, one by one, until the last of the nuances.
An island where you can forget the past, worries, anxiety of routine, fatigue and problems. The flower of Gerba was the gateway to the future, a world where falling into oblivion meant plunging into clear waters, populated by dreams and hopes, mythical landscapes, endless dunes of immense white beaches.
Gerba means freedom. Gerba means forgetting yourself.
The island where Ulysses forgot himself, eating a simple flower.
A flower that sparkles in the dark: the symbol of the brand is linked to the ancient mythology of the people who walked that magical land rich in treasures, and that with the magic of a flower could renew himself and his future, free from the chains of the past.
The symbol that recurs, repetitive and in a ritual way, in the collections, takes up the ancient Greek legends that saw the Hero who travelled the world give in to oblivion: for the man who is always ready for adventure, who carries with him the possibility of reinventing himself continuously, the flower of Gerba symbolizes the spirit of freedom.
The collections are the result of this history, this inspiration, these ancient origins. Be free to be whoever you want. Not to be subject to the rules of the past, of convention, of everyday life.
